Despite being the cornerstone of many hotel strategies, revenue per available room (RevPAR) only shows a fraction of a hotel’s financial performance. If you're a hotelier focusing solely on RevPAR to measure your hotel’s performance, you’re likely missing out on a huge opportunity.

With this in mind, we put together this free guide to share the truth about RevPAR and discuss the following topics:

What is RevPAR?
  • The history of RevPAR
  • The problems with RevPAR
  • Why you should consider using other hotel metrics
  • What hotel metrics you should use to fuel your hotel’s performance strategy

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In this guide, we point out the holes in RevPAR, map out its functionality and uncover additional hotel metrics that hoteliers should be using to drive higher profit.