LONDON, September 9, 2021 — HotStats, the leading global provider of monthly profit and loss benchmarking data, and the Asia Pacific affiliate of the Hospitality Asset Managers Association (HAMA), a non-profit organization established in the U.S. in 1991 with more than 750 professionals in asset management, representing an estimated 1.5 million hotel rooms worldwide, have entered into a memorandum of understanding in order to consult, collaborate, cooperate and exchange information with each other in areas of mutual interest that will further their respective strategic interests and objectives.
HotStats has prior partnerships in place with the Middle East and Africa and European chapters of HAMA, which has a global presence, with affiliate chapters also in the U.S., Japan and China.
The relationship will allow HotStats to leverage the expertise of HAMA APAC for various objectives, including content pieces, semi-annual and yearly performance reviews, webinars and more. Conversely, HAMA APAC, whose mission is the enhancement of hospitality asset managers through education and advancement of the profession, will be able to harness the power of HotStats’ unique profit and loss data to aid and fuel their work in asset management, acquisition, financing and disposition of hotels and resorts.
"HAMA Asia Pacific is looking forward to collaborating with HotStats in the region. We view the analytical data produced by HotStats as pivotal in monitoring trends as destinations start to recover from COVID," said Douglas Louden, President of HAMA APAC and Managing Director of Perceptions Hospitality. "Our members will be able to use the tools provided by HotStats to make key decisions on their assets, to drive improved performance."
“If ever there was a need for strong hotel asset management, it’s now, and HAMA’s APAC chapter contains a wealth of professionals who provide just that,” said Michael Grove, COO of HotStats. “We are proud of this partnership that will allow these professionals to leverage our data and excited to be part of its evolution.”
HotStats provides monthly profit and loss data benchmarking and market insight for the global hotel industry. It collects monthly detailed financial data from more than 7,500 hotels worldwide representing more than 100 brands and independent properties. In doing so, HotStats provides more than 500 different KPIs covering all operating revenues and expenses, including payroll, cost of sales and, ultimately, departmental and total hotel profitability. For more information, visit www.hotstats.com.
About HAMA APAC
HAMA Asia Pacific is an association of professional individuals who are dedicated to the enhancement of hotel and hospitality asset values. Our business is to provide intense annual forums and industry communications to fulfill the purpose of the organization. HAMA promotes ethical standards of conduct and mutual respect among members and the hospitality industry. Our membership roster includes representation from individual owners, REITS, sovereign funds and pension fund advisors—all dedicated to the hospitality industry. For more information, visit www.hamagroup.org/hama-asia-pacific.