Profit per room at hotels in the UK fell by 4 percent in September, as…
February 28, 2018 9:50 am
Hotels in the UK faced a challenging start to the year as escalating costs, particularly in payroll, completely wiped out the revenue growth recorded this month and led to a 3.9% year-on-year decline in profit per room, according to the latest worldwide poll of full-service hotels from HotStats.
Growth in RevPAR in January was slight, at just 0.6%, to £66.28, and was entirely as a result of a 0.8% increase in achieved average room rate, to £102.58, which offset the 0.2-percentage point drop in room occupancy to 64.6%.
And despite the drop in volume, hotels in the UK successfully recorded increases in Non-Rooms Revenues, including Food and Beverage (+1.1%) and Conference and Banqueting (+6.0%), which contributed to the 0.8% increase in TrevPAR, to £103.86.
However, hotels in the UK struggled to turn a profit in any department, illustrated by the 0.5% decline in profit per room recorded in the Rooms Department, to £44.86. As the most profitable department of the hotel, Rooms is the stalwart of the operation; however, increases in Rooms Expenses (+6.8%) and Rooms Payroll (+3.1%), wiped out the increase in Rooms Revenue and led to the January profit drop.
Profit & Loss Key Performance Indicators – Total UK (in GBP)
January 2018 v January 2017
RevPAR: +0.6% to £66.28
TrevPAR: +0.8% to £103.86
Payroll: + 0.5 pts to 35.3%
GOPPAR: -3.9% to £26.10
Overall, looking at the operation overall, the growth in TrevPAR was cancelled out by rising costs, which included a 0.5 percentage point increase in Payroll, to 35.3% of total revenue, as well as a 0.4-percentage point increase in ‘Overhead’ costs.
As a result of the movement in revenue and costs, GOPPAR at hotels in the UK fell by 3.9% year-on-year to £26.10 in January. This was equivalent to a profit conversion of 25.1% of total revenue and well below the average for the rolling 12 months at 38.5% of revenue.
“January was the sixth consecutive month in which hotels in the UK have recorded a year-on-year decline in room occupancy. I’m not sure it’s time to start panicking just yet as the drop has been fairly minor. However, with a record number of additions to supply anticipated in London and the Regions in 2018, margins really need to be monitored.
Moreover, escalating Payroll costs should be a key concern for hotel owners, operators and investors, with further increases in the National Living Wage set for April 2018 and net migration levels falling to their lowest level since records began, stifling a major source of labour in the hospitality industry,” said Pablo Alonso, CEO of HotStats.
In contrast to the UK overall, hotels in Cardiff successfully recorded an increase in room occupancy of +2.6-percentage points to 67.1%, but it was at the expense of a 1.9% decline in achieved average room rate, to £69.00, which was the lowest rate recorded at hotels in Cardiff since January 2016.
During periods of low demand, such as January, and outside of the key events calendar in the city and at the Principality Stadium, room rate at hotels in Cardiff is highly price sensitive, illustrated by the rate recorded this month in the Corporate (£63.61) and Leisure (£64.77) segments at the hotels polled.
And despite recording a reasonable level of growth in RevPAR, profit per room at hotels in Cardiff also succumbed to rising costs in January.
Profit & Loss Key Performance Indicators – Cardiff (in GBP)
January 2018 v January 2017
RevPAR: +2.1% to £46.32
TrevPAR: +1.1% to £73.57
Payroll: +0.9 pts to 41.2%
GOPPAR: -1.6% to £9.02
In addition to the drop in achieved average room rate, Non-Rooms Revenues at hotels in the Welsh capital fell and contributed to TrevPAR growth being tempered to an increase of just 1.1%, to £73.57.
As a result of mounting costs, which were led by a 0.9-percentage point increase in Payroll, to 41.2% of total revenue, profit per room at hotels in Cardiff fell by 1.6% year-on-year in January, to just £9.02, equivalent to a profit conversion of only12.3% of total revenue.
Similar dynamics were responsible for profit per room plummeting at hotels in Newcastle in January, with properties in the North East city also failing to record an increase in revenue.
Challenged by the addition of almost 1,000 rooms to the market over the last three years, room occupancy at hotels polled in Newcastle in January dropped by 1.6-percentage points year-on-year, to just 60.7%, which was the lowest occupancy recorded in the market since January 2016.
The drop in room occupancy was sufficient to entirely cancel out the 0.9% increase in achieved average room rate, to £67.94, and as a result, RevPAR in Newcastle dropped by 1.7% to £41.26.
Profit & Loss Key Performance Indicators – Newcastle (in GBP)
January 2018 v January 2017
RevPAR: -1.7% to £41.26
TrevPAR: -2.3% to £66.47
Payroll: +0.1 pts to 39.4%
GOPPAR: -19.8% to £9.00
Further declines in Non-Rooms Revenue meant TrevPAR at hotels in Newcastle dropped by 2.3% year-on-year to £66.47, which, again, was the lowest monthly level recorded in this measure since January 2016.
The falling revenue levels at Newcastle hotels were further exacerbated by increasing costs, which included a 0.1-percentage point increase in Payroll to 39.4% of total revenue. In addition, hotels in Newcastle recorded a decline in a number of Overhead costs, including Utilities, which increased by 0.6-percentage points for the month, to 6.3% of revenue.
The escalating costs, on top of declining revenues meant profit per room for hotels in Newcastle fell by 19.8% to just £9.00 in January, equivalent to 13.5% of total revenue, which was just 34.4% of the rolling 12-month GOPPAR average at £26.14.
Occupancy (%) – Is that proportion of the bedrooms available during the period which are occupied during the period.
Average Room Rate (ARR) – Is the total bedroom revenue for the period divided by the total bedrooms occupied during the period.
Room Revpar (RevPAR) – Is the total bedroom revenue for the period divided by the total available rooms during the period.
Total Revpar (TRevPAR) – Is the combined total of all revenues divided by the total available rooms during the period.
Payroll % – Is the payroll for all hotels in the sample as a percentage of total revenue.
GOP PAR – Is the Total Gross Operating Profit for the period divided by the total available rooms during the period.