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Profitability Benchmarking Company HotStats Announces Strategic Relationship With Choice Hotels International

LONDON, May 29, 2019HotStats, the global leader in monthly profitability data benchmarking for the hotel industry, has entered into a strategic relationship with Choice Hotels International (NYSE: CHH) wherein Choice franchisees will have access to HotStats’ unique profitability tools through CHOPS: Choice Hotels Owner Profitability System.

By working with HotStats, owners/operators of Choice’s more than 5,800 U.S. hotels will have access to the highly detailed benchmarking system and data platform, which maps raw accounts data to the Uniform System of Accounts for the Lodging Industry and will allow hotel owners to measure their hotel(s) performance on approximately 550 line items versus other like hotels. CHOPS is expected to help Choice franchisees identify performance gaps and system-wide areas of opportunity within labor, benefits, maintenance, breakfast, room expenses, utilities, IT expenses, and more, to better manage business and improve profitability—which is critical in an age of increasing costs and downward pressures on revenues.

“For 80 years, Choice has been committed to empowering our hotel owners to be in business for themselves—but not by themselves,” said John Bonds, senior vice president, enterprise operations and technology, Choice Hotels International. “CHOPS, which draws from the database of industry-leader HotStats, is the latest, best-in-class resource we’re providing our owners to help them run successful hotels and maximize their profitability.”

“HotStats is excited to partner with Choice Hotels, which has a clear focus on aligning brand interests with owners’ profit motives,” said HotStats CEO Pablo Alonso. “They understand the clear benefits of profitability data benchmarking and how it can help generate higher returns for owners. We look forward to a long and value-driving relationship.”


About HotStats

HotStats provides a unique profit-and-loss benchmarking service to hoteliers from across the globe that enables monthly comparison of hotels’ performance against competitors. It is distinguished by the fact that it maintains in excess of 500 key performance metrics covering 70 areas of hotel revenue, cost, profit and statistics, providing far deeper insight into the hotel operation than any other tool. The HotStats database totals millions of hotel rooms worldwide. For more information, visit


About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit

For further information, please contact:

Pablo Alonso at

Industry Notes Partnerships

Profit Matters: U.S. Annual Hotel Performance Tracker 2019

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