July 2018: Robust Rate Growth Drives Punchy Profit Increase for Hotels in Europe

Hotels in Europe recorded a 16.9% year-on-year increase in profit per room in July primarily fuelled by a 11.3% increase in achieved average room rate, according to the latest worldwide poll of full-service hotels from HotStats. Profit per room at hotels in Europe soared once again as the World Cup continued in Russia and strong demand from the leisure segment helped fuel increases in top-line performance across the region. Whilst GOPPAR levels in July were off the high recorded in June, they remained well ahead of the year-to-date figure at €62.47 per available room, and represented a second consecutive month of outstanding profit growth for hotels in the…