The Three Challenges of Shifting to Profit

For a decade, the industry was built around one metric. Incentivised on it. Evaluated on it. And for a long time, that was enough.

HotStats CEO Mike Grove and Duetto's Nick Knight break down the barriers: the industry's ingrained focus on rooms revenue, the fragmented data that's kept full P&L visibility out of reach, and the harder question of whether teams actually have the skills to act on it when they do.