RevPAR: The Good, the Bad and the Ugly

Despite being the cornerstone of many hotel strategies, revenue per available room (RevPAR) only shows a fraction of a hotel’s financial performance. If you're a hotelier focusing solely on RevPAR to measure your hotel’s performance, you’re likely missing out on a huge opportunity.

With this in mind, we put together this free guide to share the truth about RevPAR and discuss the following topics:

• The history of RevPAR
• The problems with RevPAR
• Why you should consider using other hotel metrics
• What hotel metrics you should use to fuel your hotel’s performance strategy