Resource CenterPRESS RELEASE: WELLNESS REAL ESTATE REPORT 2025
Major Wellness Hotels Stage Top-Line Comeback in 2024
HotStats, now a Duetto company, a global leader in hotel profitability benchmarking, continues its long-standing partnership with RLA Global for the 6th edition of the Wellness Real Estate Report sponsored by Freshbed. Leveraging granular operating data from over 12,000 hotels worldwide, the report offers the most complete picture yet of how wellness investments impact hotel revenues and margins. This year's report sheds light on the commercial dynamics of wellness in hospitality, revealing how targeted wellness strategies are shaping revenue generation, cost structures, and profit conversion across hotel segments.
- Major Wellness hotels had a standout top-line performance in 2024, generating more than twice as much TRevPAR as No Wellness hotels.
- Minor Wellness posted the highest rise in RevPAR and TRevPAR growth during 2024 and were the best performers in the Luxury and the Upper Upscale categories.
- Occupancy remained largely stable across the board in 2024. Average ancillary revenue, a key part of TRevPAR, was somewhat lower than in 2023.
- Major Wellness outperformed Minor Wellness in leisure performance and was the only group that could also raise per-room F&B revenue, albeit just slightly.
- Minor Wellness continued to lead in profit conversion, although Major Wellness hotels sharply improved GOPPAR results in the Upscale category.
Hotels with Major Wellness offerings –– those receiving over $1mn or 10% of total revenue from wellness and leisure –– had a strong performance in revenue generation globally in 2024, according to the latest Wellness Real Estate Report.
Average TRevPAR at Major Wellness properties was 56% higher than at Minor Wellness hotels, and exceeded that of hotels with no wellness services by a striking 108%. Minor Wellness continued to lead in RevPAR and TRevPAR growth in 2024, although Major Wellness assets increased revenue KPIs by up to 160% in the Upscale hotel category, according to the report findings. Major Wellness hotels also fared better in Upscale in terms of absolute profit.
“Major Wellness hotels came roaring back in 2024, displaying a standout top-line performance in TRevPAR and RevPAR and impressive year-on-year growth rates in the Upscale category. The all-important bottom line performance showed Major Wellness outperforming Minor Wellness in GOPPAR in absolute terms in 2024, but Minor Wellness had higher year-on-year GOPPAR growth compared to 2023,” Roger A. Allen, Group CEO of RLA Global, said.
Occupancy rates remained largely stable in 2024, slightly up at Major and Minor Wellness hotels and a bit down at hotels with no wellness offerings. Ancillary spending was somewhat lower than in 2023, and accounted for 56% of TRevPAR at Major Wellness and 38% at Minor Wellness.
“Occupancy is holding steady, showing that travel demand remains strong. But hotels can’t just ride the wave anymore — with revenue growth starting to soften, the real challenge is unlocking more on-property spend, especially in wellness, where guest demand is high but monetisation still lags,” Michael Grove, CEO of HotStats, said.
Major Wellness properties had a healthy leisure performance with a profit conversion of 49%. Payroll represents 35% of their leisure income, suggesting significant staff requirements, but departmental expenses are minimal at 16%, reflecting efficient operational spending. Major Wellness was the only group that could increase F&B revenue per occupied room in 2024, but just by 1% – suggesting that TRevPAR is mainly driven by the rooms and leisure departments.
Important industry trends the Wellness Real Estate Report identified in 2025 include the return to foundational health habits increasingly driving wellness space design, experiences outvaluing opulence in luxury living, and hotels prioritise sleep to repeat business, among others.
The annual Wellness Real Estate Report and its mid-year updates evaluate average hotel performance based on HotStats data covering over 11,000 Major, Minor and No Wellness hotels of different classes worldwide. Processing property-level KPI results, such as ADR, occupancy rates, TRevPAR, GOPPAR and GOP, the report and its updates present how wellness contributes to hotel revenue flows and operating costs, and what effects it has on margins and profits.
You can download the report here: Wellness Relate Estate Report 2025
ABOUT HOTSTATS
HotStats, now a Duetto company, is a global data benchmarking company that provides a specialized performance analysis and benchmarking platform servicing hotels around the world. By collecting financial and operational data from a broad network of properties globally, HotStats provides hotel owners, operators, and investors with valuable insights into the financial performance of their properties against competitors—an invaluable resource for evaluating investment opportunities and weighing options for prospective investors. www.hotstats.com
ABOUT RLA GLOBAL
RLA Global is a recognized global advisory to investors, owners, developers and management companies. Specialized in hospitality, leisure, recreation, wellbeing and health tourism related to hotels, resorts, residential, mixed-use, healthcare, active living communities and destination tourism developments. RLA Global works closely with the public and private sectors in the Americas, Europe, Middle East and Africa to provide conceptual planning, feasibility and financial analysis and asset management of complex properties such as resorts & hotels, health-wellness-medical & spa, leisure experiential and life-enhancing destinations. www.rlaglobal.com
